A couple weeks back, Ad Age posted a great article discussing IRON MAN’s corporate partners, which added an estimated $100 million in media to the marketing campaign of the movie. But I wanted to dig a little deeper and examine how each partner used social media in their campaigns.

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I can see the marketing meeting in Pringles HQ:

Exec 1: Hmm, which is more popular, Facebook or Twitter?

Exec 2: Who cares, you see what these people talk about?  Some of my friends overshare just a little bit too much…

Exec 3:  Eureka!  Why don’t we build a FACEBOOK app that lets people forward their friends’ TWITTER overshares to our site!

Okay, so maybe it didn’t quite go like that, but it is pretty funny.  And goes against the grain of Pringles, which, although has the tagline “One of the few things worth sharing,” no matter how big the package, those damn things don’t get shared with ANY of my friends — in fact, a can of Pringles is lucky to see the light of the next day if they ever make it in my house (overshare! back to the subject).

Here’s the breakdown: Read More…

Once again we return with a collection of great articles highlighting great ideas around the world, using social media to promote everything from upcoming movies to finding the right girl… with burritos.

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It was bound to happen eventually, and the pairing couldn’t be better — now that Twitter has been established as a legitimate communications platform and organizations have had time to amass a large number of followers, said organizations are starting to let go of the reins in support of single-day partner takeovers.

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Wow wow wow — LAURA GAINOR just blew away the concept of a resume.  I mean, yeah, we all resort to stunts to get jobs from time to time, but if you’re looking for a gig in social media, the best way to get a job is to show to potential employers that you LIVE and BREATHE it.  Case in point – How Laura Gainor Got a Job Using Social Media.

You can (and should) read her full post for all the fine details, but here’s what she did in a nutshell: Read More…

Back on track and starting to put together information for future, original posts in the coming weeks.  If you would like to submit a guest post / case study, then by all means reach out!  in the meantime, here are a few articles this week that caught my eye: Read More…

In continuing with clearing out the ol’ Reader and getting back on track with regular posts, here are a couple dozen articles of interest that I accumulated over the past month.  They mainly have to do with strategies and best practices, so check ‘em out and see what works best for you:

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Hello everybody!  There have been quite a few great campaigns running as of late, and rather than break them down one-by-one, we figured it best to link to the best articles out there about these promotions. Read More…

Every Friday, we’ll be posting links to articles we find of interest — some research related, some are simple snapshots of the week that was, and I’ll be honest, some of it’s just stuff that’s been sitting in my Google reader for way too long!  Sooooo, enough with the intros, let’s roll right into the linked posts: Read More…