In the summer of 2009, DJ SHADOW brought all of his operations under one roof (both physically AND digitally) – the work was a bear to accomplish, but with a smart team and a strong brand that resonates with a dedicated fanbase, Team Shadow has made the interaction via multiple touch points between DJ Shadow and his fans seamless and stronger than ever.  Here are a few examples of what they’ve accomplished: Read More…

What do Conan O’Brien, a record store in Kentucky, a radio station in Alabama, and a pickle all have in common?

All four have been the recipients of fanswells of massive, organic support, courtesy of the internet.

Ain’t nothin’ I can say about Conan O’Brien that hasn’t already been said, and as for the grassroots push for a pickle to gain more fans than Nickelback, well, check out this Facebook page for more info.

But as for Louisville’s ear X-tacy and Birmingham’s Live 100.5, these two saw an unexpectedly huge growth of support as news of their troubles reached the masses. Read More…

Yeah, we said it… click here to watch the ad, featuring KISS and midget KISS cover band MINI-KISS, playing together for the very first time!

The ad promotes Dr Pepper Cherry, which oddly enough, does not have its own, separate online presence.  But then again, when your Facebook page (rich with Read More…

Cheap Trick and Audi of America come together to rock the Super Bowl XLIV, Sunday, February 7.  Cheap Trick went back to the studio to rescore the hit “Dream Police” and renamed it Read More…

This post highlights the efforts of LA-based nonprofit radio station KCRW, as told by publicist Rachel Reynolds.  KCRW has always been active in attracting bands early in their careers to play the station, and has been on the cutting edge of adopting new technologies over the years, like online music streams (which has been integral in raising funds from listeners around the world), podcasts, and iPhone apps.

Rachel created a weekly online show called the Guest DJ Project, where a wide variety of cultural luminaries – including authors, directors, athletes, chefs, tech entrepreneurs, architects, comic artists, Read More…

I dunno if Cheetos commissioned this portrait to be made or if it’s completely organic, but this lovely little meme just showed up on Reddit, with primo air time for Cheetos at the beginning & end of this incredible 2:30 clip.  What do YOU think?

Alright everybody, this week we have Mad Max vs Veronica Mars, who’s gonna win? Considering Mel Gibson’s latest is a dark-as-hell hard-R revenge thriller and Kristen Bell’s is a fun romp through New York and Rome that appeals to teenage girls, this should be a no-brainer.

But for the heck of it, let’s see who’s doing what online to see just how vastly different these two films are marketed: Read More…

NextNewNetworks member BarelyDigital.com’s THE KEY OF AWESOME has partnered with Weezer to offer a cameo in the next Weezer video for the creator of the funniest video of 2009.  Entrants simply submit a YouTube link to Key Of Awesome by January 27.    KoA picks the 12 funniest, fans pick the winning finalist.  Click here for details.

Team up with a celebrity, host a fan-generated content contest to boost views by peer votes, get the word out via guy- and music-related blogs.  Site gets traffic, celebrity gets publicity — ol’ skool, but it works.