Almost there!  This is the day when Interactive & Movies wrap up, and Music slowly starts to roll in for a week chock-full of bands, beers, and barbecue.  You’ll notice a lot more game- and music-oriented panels this day, plus a few more hippies and hipsters roaming the streets than in the days prior.  So here we go for a victory lap of panels to ease you through the end — unless, of course, you happen to stick around Austin all the way through the weekend to enjoy the cornerstone of the conference, MUSIC, which officially kicks off Wednesday.  Here’s what’s up on Tuesday March 16:

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After enjoying a few drinks Saturday night with friends, you may want to sleep in, grab a Bloody Mary over a long brunch for 12, or take an early jog along the river to sweat out last night’s insanity.  But if you’re up bright & early for some sermons from your peers, here are your options for marketing & community panels for SXSWi on Sunday March 14: Read More…

Okay, so this site is supposed to be about marketing, but when I approached a few friends about what’s gotten them excited lately, Lee Martin of SAM (home to Beck (who has been busy between albums by covering classic influential albums on his site), Foo Fighters, Them Crooked Vultures, Ryan Adams, and many more), came back to me about SHOPIFY, which he uses to better monetize Read More…

Would you become a fan of Einstein Bros for a free bagel?  Nearly 350,000 Facebook users have said “heck yeah!” since the promotion launched on Monday January 25 — that’s quite a jump from the 4,000 followers previously posted!

So how’d they do it? Read More…

This one comes courtesy of artist manager Emily White, who works with Brendan Benson, Fiery Furnaces, and many more at her company Whitesmith Entertainment.  Emily recently posted a chronicle of the good fortune bestowed upon Family of the Year, based upon consistent work and putting themselves in the right place for the right opportunities.

But of all the things listed in the post, the one thing that struck me the most is the simplest:  The band doesn’t flinch when I ask them to Read More…

GET BUSY COMMITTEE (creators of those cute & cuddly Uzi-toting panda USB Flash Drives) have teamed up with KICKSTARTER to fund their latest endeavor, with a twist –in order to press a limited edition (500 copy) vinyl 12″, picture disc, GBC are offering different incentives for different price levels, including phone calls, platinum plaques, and songs written about high-dollar contributors! Read More…