In the summer of 2009, DJ SHADOW brought all of his operations under one roof (both physically AND digitally) – the work was a bear to accomplish, but with a smart team and a strong brand that resonates with a dedicated fanbase, Team Shadow has made the interaction via multiple touch points between DJ Shadow and his fans seamless and stronger than ever.  Here are a few examples of what they’ve accomplished: Read More…

Almost there!  This is the day when Interactive & Movies wrap up, and Music slowly starts to roll in for a week chock-full of bands, beers, and barbecue.  You’ll notice a lot more game- and music-oriented panels this day, plus a few more hippies and hipsters roaming the streets than in the days prior.  So here we go for a victory lap of panels to ease you through the end — unless, of course, you happen to stick around Austin all the way through the weekend to enjoy the cornerstone of the conference, MUSIC, which officially kicks off Wednesday.  Here’s what’s up on Tuesday March 16:

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NextNewNetworks member BarelyDigital.com’s THE KEY OF AWESOME has partnered with Weezer to offer a cameo in the next Weezer video for the creator of the funniest video of 2009.  Entrants simply submit a YouTube link to Key Of Awesome by January 27.    KoA picks the 12 funniest, fans pick the winning finalist.  Click here for details.

Team up with a celebrity, host a fan-generated content contest to boost views by peer votes, get the word out via guy- and music-related blogs.  Site gets traffic, celebrity gets publicity — ol’ skool, but it works.

This one comes courtesy of artist manager Emily White, who works with Brendan Benson, Fiery Furnaces, and many more at her company Whitesmith Entertainment.  Emily recently posted a chronicle of the good fortune bestowed upon Family of the Year, based upon consistent work and putting themselves in the right place for the right opportunities.

But of all the things listed in the post, the one thing that struck me the most is the simplest:  The band doesn’t flinch when I ask them to Read More…

Since its May 2009 launch, NETTWERK MUSIC GROUP’s publicity blog NETTSKINNY has been an indispensable tool to communicate happenings within Nettwerk’s label, artist & producer management, and publishing divisions.  The publicity team regularly posts artist news, release dates, tour dates, media appearances, as well as business news and new signing announcements.

What makes this unique is that Nettwerk Read More…

GET BUSY COMMITTEE (creators of those cute & cuddly Uzi-toting panda USB Flash Drives) have teamed up with KICKSTARTER to fund their latest endeavor, with a twist –in order to press a limited edition (500 copy) vinyl 12″, picture disc, GBC are offering different incentives for different price levels, including phone calls, platinum plaques, and songs written about high-dollar contributors! Read More…