GRAMMYS Launch 72-Hour Weekend of Online Events

The Recording Academy is coming on STRONG with their online presence this year — in addition to a massive TV and outdoor campaign spearheaded by TBWA/Chiat/Day and the robust microsite WeAreAllFans built from fans’ YouTube / Twitter /Facebook postings of Grammy-nominated artists (flash-based, built on PHP, 200k pageviews / 90k uniques, more detail at Mashable and Billboard) and its real-time social media barometer dubbed the Read More…