Since its May 2009 launch, NETTWERK MUSIC GROUP’s publicity blog NETTSKINNY has been an indispensable tool to communicate happenings within Nettwerk’s label, artist & producer management, and publishing divisions.  The publicity team regularly posts artist news, release dates, tour dates, media appearances, as well as business news and new signing announcements.

What makes this unique is that Nettwerk Read More…

With 867,000 Twitter followers and 37,000 fans on Facebook, GARY VAYNERCHUK is an internet celebrity — not a celebrity who happened to join Twitter and Facebook, but an honest-to-God regular person who used the internet to organically build a following.

Through frequent postings to his video blog (est. 2006), Gary has leveraged his unbridled passion for wine to exponentially grow the family wine store’s business.  The video posts opened the world to the power of garyvee, and he has since made numerous appearances on various news and TV shows, and recently released the book CRUSH IT! Why Now is the Time to Cash in on Your Passion.

Since its October 13 release, CRUSH IT!  debuted at #2 on the New York Times best-seller list, and has over 100,000 copies in print, no mean feat in today’s publishing world.

How did they do it?  Constant Read More…

GET BUSY COMMITTEE (creators of those cute & cuddly Uzi-toting panda USB Flash Drives) have teamed up with KICKSTARTER to fund their latest endeavor, with a twist –in order to press a limited edition (500 copy) vinyl 12″, picture disc, GBC are offering different incentives for different price levels, including phone calls, platinum plaques, and songs written about high-dollar contributors! Read More…

Here’s a little somethin’ I picked up at the 140 Characters Conference in LA a few months ago, courtesy of your friends at Kodak. It’s chock-ful of lovely tips to help businesses and individuals can use to follow best practices when implementing their social media strategy.

Sure, there’s a lot of 101 stuff in it, but I post it in the spirit of sharing, understanding that for all the thousands of you out there that ARE social media experts, there are hundreds of thousands that are NOT. Enjoy!

Hello everybody, Scott Perry here — how are you?

Welcome to MKTGIdeas, a site dedicated to marketing in the new century. Future posts will focus on all kinds of stuff — analysis, chat, and commentary about campaigns that are running online, campaigns that are running in the real world, campaigns that successfully marry the two worlds. or don’t.  And maybe a few pictures of kittens sprinkled in between.

The point of this site is to Read More…