Wow wow wow — LAURA GAINOR just blew away the concept of a resume.  I mean, yeah, we all resort to stunts to get jobs from time to time, but if you’re looking for a gig in social media, the best way to get a job is to show to potential employers that you LIVE and BREATHE it.  Case in point – How Laura Gainor Got a Job Using Social Media.

You can (and should) read her full post for all the fine details, but here’s what she did in a nutshell: Read More…

In continuing with clearing out the ol’ Reader and getting back on track with regular posts, here are a couple dozen articles of interest that I accumulated over the past month.  They mainly have to do with strategies and best practices, so check ‘em out and see what works best for you:

Read More…

Almost there!  This is the day when Interactive & Movies wrap up, and Music slowly starts to roll in for a week chock-full of bands, beers, and barbecue.  You’ll notice a lot more game- and music-oriented panels this day, plus a few more hippies and hipsters roaming the streets than in the days prior.  So here we go for a victory lap of panels to ease you through the end — unless, of course, you happen to stick around Austin all the way through the weekend to enjoy the cornerstone of the conference, MUSIC, which officially kicks off Wednesday.  Here’s what’s up on Tuesday March 16:

Read More…

Monday is the day when things are little bit quieter — some folks have already flown back to work, a lot fo you are getting work done before heading down to the convention center, and a few of you crazy bastards are just getting back to your room after pulling another all-nighter at the PureVolume House.  But no doubt about it, the conference is still FULL-ON, so grab yourself a coffee and a breakfast burrito and get ready for another day of panels & people & parties.  Here’s what’s looking good for Monday March 15: Read More…

THE WOLFMAN hits theaters Valentine’s weekend, but that’s not stopping Universal from going with the full court press to bring in the boys for this thriller (as well as the girls who like to be scared).

In addition to the Super Bowl ad and tons of outdoor & TV, Universal’s got a heavy ad buy online, pretty much taking over everything from Read More…

Whew!  Um, I think we devoted a post or two to EVERY SINGLE Super Bowl advertiser this week, in which we take a brief snapshot of how each sponsor is utilizing social media to extend the relationship with potential customers far beyond the :30 spot.  And what an exercise it was!  It was a total eye-opener to get a snapshot of the state of social media Read More…

Okay, so Pepsi announced in late December that they would be forgoing Super Bowl advertising this year, opting instead to spend the ad bucks on community-based projects, to be submitted and decided upon via its Pepsi Refresh Project, a Kickstarter-style program run in conjunction with Good Magazine and promoted heavily across social media platforms.  Awesome!

But then Coca-Cola retorts by saying Read More…

Yeah, it’s a man’s game and a man’s event, but how do you launch a men’s spinoff line for a brand largely associated with women?  Well, if you’re Dove, you focus the majority of your campaign on Read More…

No dancing monkeys or talking babies here!  Champion of the working class, the Champagne of Beers MIller High Life  gives up its Super Bowl spot to focus on small business owners for its “Little Guys on the Big Game” campaign.  Groovy!  TV ads send people Read More…

Hey, its Taco Bell, it’s Charles Barkley, the commercials are already running, we’ll see soon enough if we get a new one.