How do you measure a successful SuperBowl ad campaign?  Well, EVERYBODY won based on the sheer number of viewers that watched the game.  And each advertiser has its own internal yardsticks to measure success – growth in site traffic, Twitter buzz, YouTube views, online purchases, new user sign-ups, and actual product sales, which will play itself out in the coming months.  One of the earliest gauges will be sales of Dante’s Inferno, which hits stores today.

But one area which, as far as we can tell, hasn’t been publicly measured yet, is the growth in Facebook fans – one are we can actually tell because we took a poll of such a metric prior to Super Bowl weekend.  To which we can answer – Read More…

Whew!  Um, I think we devoted a post or two to EVERY SINGLE Super Bowl advertiser this week, in which we take a brief snapshot of how each sponsor is utilizing social media to extend the relationship with potential customers far beyond the :30 spot.  And what an exercise it was!  It was a total eye-opener to get a snapshot of the state of social media Read More…

Okay, so Pepsi announced in late December that they would be forgoing Super Bowl advertising this year, opting instead to spend the ad bucks on community-based projects, to be submitted and decided upon via its Pepsi Refresh Project, a Kickstarter-style program run in conjunction with Good Magazine and promoted heavily across social media platforms.  Awesome!

But then Coca-Cola retorts by saying Read More…

Yeah, it’s a man’s game and a man’s event, but how do you launch a men’s spinoff line for a brand largely associated with women?  Well, if you’re Dove, you focus the majority of your campaign on Read More…

No dancing monkeys or talking babies here!  Champion of the working class, the Champagne of Beers MIller High Life  gives up its Super Bowl spot to focus on small business owners for its “Little Guys on the Big Game” campaign.  Groovy!  TV ads send people Read More…

Hey, its Taco Bell, it’s Charles Barkley, the commercials are already running, we’ll see soon enough if we get a new one.