I can see the marketing meeting in Pringles HQ:

Exec 1: Hmm, which is more popular, Facebook or Twitter?

Exec 2: Who cares, you see what these people talk about?  Some of my friends overshare just a little bit too much…

Exec 3:  Eureka!  Why don’t we build a FACEBOOK app that lets people forward their friends’ TWITTER overshares to our site!

Okay, so maybe it didn’t quite go like that, but it is pretty funny.  And goes against the grain of Pringles, which, although has the tagline “One of the few things worth sharing,” no matter how big the package, those damn things don’t get shared with ANY of my friends — in fact, a can of Pringles is lucky to see the light of the next day if they ever make it in my house (overshare! back to the subject).

Here’s the breakdown: Read More…

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It was bound to happen eventually, and the pairing couldn’t be better — now that Twitter has been established as a legitimate communications platform and organizations have had time to amass a large number of followers, said organizations are starting to let go of the reins in support of single-day partner takeovers.

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Wow wow wow — LAURA GAINOR just blew away the concept of a resume.  I mean, yeah, we all resort to stunts to get jobs from time to time, but if you’re looking for a gig in social media, the best way to get a job is to show to potential employers that you LIVE and BREATHE it.  Case in point – How Laura Gainor Got a Job Using Social Media.

You can (and should) read her full post for all the fine details, but here’s what she did in a nutshell: Read More…

Back on track and starting to put together information for future, original posts in the coming weeks.  If you would like to submit a guest post / case study, then by all means reach out!  in the meantime, here are a few articles this week that caught my eye: Read More…

In continuing with clearing out the ol’ Reader and getting back on track with regular posts, here are a couple dozen articles of interest that I accumulated over the past month.  They mainly have to do with strategies and best practices, so check ‘em out and see what works best for you:

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Slow & steady wins the race, as the Dippin’ Dots Ice Cream team explain how they gained over 1 million fans over the course of 2 1/2 years in this fabulous post by Mirna Bard.  We can talk about gee-whiz big-bang promotions to create a pop, but three key takeaways come from the 5-minute phone interview at the bottom of Mirna’s post: Read More…

In the summer of 2009, DJ SHADOW brought all of his operations under one roof (both physically AND digitally) – the work was a bear to accomplish, but with a smart team and a strong brand that resonates with a dedicated fanbase, Team Shadow has made the interaction via multiple touch points between DJ Shadow and his fans seamless and stronger than ever.  Here are a few examples of what they’ve accomplished: Read More…

If you ever get a chance to see Chicago Dominos franchisee RAMON DE LEON speak at an event, DO IT.  I haven’t seen an energy this unbound since first meeting Gary Vaynerchuk a couple years ago, and like Gary, Ramon is using social media to CRUSH IT for his business – no mean feat, considering the guy operates a chain store in CHICAGO, the heartland of specialty pizza.

So, how does Ramon use Twitter, YouTube, Facebook, and the like to engage his customers and sell more pizzas? Read More…

JOE SORGE is no wallflower.  His Milwaukee-based eatery AJ BOMBERS is a local hub for all things beers & burgers & peanuts.  When hearing on Twitter that social media guru Chris Brogan was coming to town to speak to local marketing professionals, Joe invited Chris to drop by the restaurant.  Not only did Chris drop by for a burger, he also shot a video at AJ Bombers bout how Joe uses Twitter to build his business!  Fast-forward a month later, and Joe’s mug is in the Feb 23 Wall Street Journal, talking about how he uses Foursquare to build his business.

So gaining business press is nice, but how exactly does Joe leverage these social media platforms to build BUSINESS and engage & retain CUSTOMERS? Read More…